πŸ“Š How My Strategic Insight Led to a 6.45X ROAS Growth Surge

Marcell Clark

πŸ‘Ž The Challenge: Underperforming Ads & Stagnant Growth

Before working together, this eCommerce brand struggled with low ROAS, high acquisition costs, and inefficient ad spend. Their campaigns lacked a clear growth strategy, and despite running paid ads, they weren’t seeing the sales volume or profitability they needed.
Month prior to working with me
Month prior to working with me

πŸ‘ The Solution: A Profit-Driven Sale Strategy

After a deep-dive account audit, I uncovered hidden inefficiencies in targeting, creative, and offer positioning. Instead of continuing with the same underperforming ads, I proposed a strategic 2-week saleβ€”but not just any sale.
βœ… Offer Engineering: I calculated an offer that attracted customers without hurting profitability. This ensured that every sale contributed positive margin growth.
βœ… Creative Execution: I worked alongside designers to craft high-converting, eye-catching ads tailored to the sale event.
βœ… Campaign Launch & Optimization: I built and launched the sale campaigns, then monitored & optimized in real-time to maximize performance.
βœ… Funnel Strategy: Instead of blindly slashing prices, I structured a multi-touchpoint funnel to capture, nurture, and convert customers efficiently.

πŸ“ˆ The Results: Massive ROAS & Revenue Growth

Sale Campaign Results
Sale Campaign Results
This calculated approach delivered game-changing results:
πŸ”₯ 6.45X ROAS by the end of the sale πŸ”₯ Cost per purchase dropped significantly πŸ”₯ Sale campaigns outperformed previous evergreen campaigns
πŸ”₯ Even evergreen campaigns benefited from increased sales traffic πŸ‘†
πŸ”₯ Even evergreen campaigns benefited from increased sales traffic πŸ‘†

πŸ€” Conclusion

By simply engineering the right offer and executing a well-optimized ad strategy, this brand was able to turn a short 2-week window into a massive revenue driverβ€”without sacrificing profitability.
πŸ‘‰ Key takeaway? A sale isn’t just about discounts. It’s about understanding the numbers, the psychology of your buyers, and executing with precision.
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Posted Apr 27, 2022

I identified a hidden revenue opportunity and launched a 2-week sale, crafting the offer and ads to drive a 6.45X ROAS while keeping the brand profitable.

Use this content to crush your campaign goals πŸ”₯
Use this content to crush your campaign goals πŸ”₯
$500K in Sales from Paid Ads, The Real Impact is Even Bigger!
$500K in Sales from Paid Ads, The Real Impact is Even Bigger!
πŸ“ˆ Case Study: 93% Growth in 3 Months πŸš€
πŸ“ˆ Case Study: 93% Growth in 3 Months πŸš€