📊 How My Strategic Insight Led to a 6.45X ROAS Growth Surge
Marcell Clark
👎 The Challenge: Underperforming Ads & Stagnant Growth
Before working together, this eCommerce brand struggled with low ROAS, high acquisition costs, and inefficient ad spend. Their campaigns lacked a clear growth strategy, and despite running paid ads, they weren’t seeing the sales volume or profitability they needed.
Month prior to working with me
👍 The Solution: A Profit-Driven Sale Strategy
After a deep-dive account audit, I uncovered hidden inefficiencies in targeting, creative, and offer positioning. Instead of continuing with the same underperforming ads, I proposed a strategic 2-week sale—but not just any sale.
✅ Offer Engineering: I calculated an offer that attracted customers without hurting profitability. This ensured that every sale contributed positive margin growth.
✅ Creative Execution: I worked alongside designers to craft high-converting, eye-catching ads tailored to the sale event.
✅ Campaign Launch & Optimization: I built and launched the sale campaigns, then monitored & optimized in real-time to maximize performance.
✅ Funnel Strategy: Instead of blindly slashing prices, I structured a multi-touchpoint funnel to capture, nurture, and convert customers efficiently.
📈 The Results: Massive ROAS & Revenue Growth
Sale Campaign Results
This calculated approach delivered game-changing results:
🔥 6.45X ROAS by the end of the sale
🔥 Cost per purchase dropped significantly
🔥 Sale campaigns outperformed previous evergreen campaigns
🔥 Even evergreen campaigns benefited from increased sales traffic 👆
🤔 Conclusion
By simply engineering the right offer and executing a well-optimized ad strategy, this brand was able to turn a short 2-week window into a massive revenue driver—without sacrificing profitability.
👉 Key takeaway? A sale isn’t just about discounts. It’s about understanding the numbers, the psychology of your buyers, and executing with precision.
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Posted Apr 27, 2022
I identified a hidden revenue opportunity and launched a 2-week sale, crafting the offer and ads to drive a 6.45X ROAS while keeping the brand profitable.
