$500K in Sales from Paid Ads, The Real Impact is Even Bigger!

Marcell Clark

Verified

1 collaborator

πŸ“– Client Background

This Bermudian solar company was looking to increase its customer base and streamline its advertising efforts. Despite running paid ads before working with me, their campaigns lacked structure, tracking, and strategic testing. As a result, their lead quality was uncertain, and by Q4 2023, they had to implement layoffs due to slow bookings.

πŸ‘Ž The Challenge

Before working with me, the company faced multiple issues in its lead generation strategy:
❌ No structured ad strategy across Meta, Google, or YouTube
❌ Team not tracking analytics to measure CPL or conversion rates
❌ No integration with a CRM, making it impossible to track lead quality
❌ Lack of strategic testing & market segmentation to determine the best-performing audiences/angles
❌ Slow business growth, leading to layoffs in Q4 2023
Although they were running ads, they didn’t have a clear idea of which leads converted into paying customers, making it difficult to improve their approach

πŸ‘ The Solution

I stepped in to create a structured, data-driven lead generation system.
The approach included:
βœ… Market Research & Audience Strategy – Identified high-intent solar customers in Bermuda
βœ… Structured Ad Campaigns – Launched & optimized across Meta, Google, and YouTube
βœ… Lead Tracking & CRM Guidance – Advised the client on the importance of CRM adoption (though implementation was handled by another provider)
βœ… Data-Driven Optimization – Tracked key KPIs, including Unique Outbound Click Through Rate, Leads, Cost per Lead, Engagement Metrics, and Deals Closed
βœ… Sales Team Collaboration – Integrated sales feedback into ad strategy to refine audience targeting and improve lead quality
βœ… On-Platform Lead Forms – Introduced lead generation forms on Meta into our strategy, significantly increasing lead capture rates

πŸ“ˆ The Results: Massive Growth in Lead Generation & Business Expansion

Lead Generation Performance

Legend: 🟩 2024 Results  🟧 2023 Results
Legend: 🟩 2024 Results 🟧 2023 Results
πŸ† CPL decreased by 11% despite a 250% increase in ad spend
πŸ† Lead volume increased by nearly 300% (from 92 to 360 leads)
πŸ† Higher lead capture efficiency: In 2023, they reached 55k accounts and only generated 92 leads. In 2024, we reached only 17% more people (capped by market population) but generated 5X the number of leads.
* Total ad spend 2024 - $18k in Meta spend + $15k in Google spend = $33k
* Total ad spend 2023 - $5k in Meta spend + $9.5k in Google spend = $14.5k

Financial Impact

Deals closed 2024 [BD $1.00 = USD $1.00]
Deals closed 2024 [BD $1.00 = USD $1.00]
Deals closed attributed to: organic social, paid social, organic search, paid search [BD $1.00 = USD $1.00]
Deals closed attributed to: organic social, paid social, organic search, paid search [BD $1.00 = USD $1.00]
πŸ’° Tracked Revenue from Paid Ads: $140K+
πŸ’° Total Tracked Revenue (Paid + Organic Traffic): $496.45K
πŸ’° Estimated True ROI (Considering Attribution Gaps): 15X+

Why the discrepancy? Many customers see ads but don't click immediately. They search later, making sales look "organic" instead of attributing "paid" efforts. Strict privacy laws limit tracking, meaning the actual revenue impact of our ads is significantly higher.

Business Growth & Expansion

πŸš€ From layoffs to a fully booked schedule – In 2023, they were cutting staff due to slow business. By late 2024, they had expanded their team and were fully booked for the next 6 months.
πŸš€ Higher engagement & lead quality – By integrating sales feedback into our targeting, we improved lead qualification over time.

πŸ† Breakdown of Our Winning Strategy

1. Leveraging On-Platform Lead Forms
πŸ“Œ Meta Lead Forms made sign-ups frictionless, drastically increasing conversion rates after optimizing angles based on sales data.
πŸ“Œ Strongest-performing ads achieved CPLs as low as $9.92 - $10.54
2. Testing & Refining Ad Creative
πŸ“Œ Identified top-performing angles & messaging based on audience behavior
πŸ“Œ Shifted budget toward the lowest CPL, highest conversion ads
3. Smart Budget Scaling & Cross-Platform Advertising
πŸ“Œ Expanded from just Meta to Google & YouTube, creating a multi-platform presence
πŸ“Œ Improved click-through rates by 69%, proving our ads were more engaging
4. Client Education & CRM Advocacy
πŸ“Œ While we didn’t implement their CRM, we advised heavily on its necessity
πŸ“Œ Encouraged lead status tracking & pipeline visibility for long-term growth

🌞 Why This Matters for Companies

Many companies struggle with lead quality and ad efficiency. This case proves that with the right strategy, a struggling company can transform into a fully booked operation in under a year.
βœ… Want to scale your business? Let’s talk.
Confidential & Proprietary – This document contains sensitive business information and is intended solely for the recipient. Unauthorized sharing, distribution, or reproduction of this content is strictly prohibited.
Like this project

Posted Feb 18, 2025

Achieved massive 15x ROI with Meta & Google Adsβ€” contributing to nearly $500K in revenue. [Project timeline Nov 2023 - current]

Likes

4

Views

73

Timeline

Nov 10, 2023 - Dec 12, 2023

Collaborators
πŸ“ˆ Case Study: 93% Growth in 3 Months πŸš€
πŸ“ˆ Case Study: 93% Growth in 3 Months πŸš€
πŸ“Š How My Strategic Insight Led to a 6.45X ROAS Growth Surge
πŸ“Š How My Strategic Insight Led to a 6.45X ROAS Growth Surge
Use this content to crush your campaign goals πŸ”₯
Use this content to crush your campaign goals πŸ”₯

Join 50k+ companies and 1M+ independents

Contra Logo

Β© 2025 Contra.Work Inc