Based in Argentina, Codev has spent over 20 years developing custom e-commerce solutions for major clients like Digital Sport and Urgencias. With that experience in hand, the team recognized it was time to build a scalable, ready-to-use platform to offer E-commerce as a Service — a shift that would allow them to expand their offering beyond tailor-made projects.

The main challenge was designing a platform flexible enough to adapt to a wide range of e-commerce needs, without focusing on a specific industry or user type. It had to remain neutral yet visually appealing, prioritize usability, and allow each client to implement their own marketing and promotional strategies with ease.

Through a combination of testing processes and research tools — including User Testing, Heuristic Evaluations, Google Analytics, and User Interviews — we identified the main pain points in both the checkout flow and customer area. Some key findings included unnecessary steps in the checkout, lack of clarity about its length, and overwhelming information presented at once. In the customer area, outdated aesthetics, overly technical information, and poor navigation were among the major issues.

After completing an information architecture and user flow creation phase, followed by medium-fidelity wireframes and a final high-fidelity prototype in Figma, we arrived at the redesign solution shown below.