Drinkfill envisions a world where sustainable living is effortless, convenient, and appealing. Its mission is to foster a beverage culture centered on re-use and refill, paving the way toward a future free from single-use drink containers.

Art direction, branding, user interface design, user interviews, website design, website development, sales deck design, print design (banner, sticker, vinyle wrap), and social media templates.

I focused on crafting a seamless user experience and interface for the station screens. My design process explored two distinct concepts:

The second concept embraced a light, clean, and bright design, based on the assumption that it would resonate more with the sustainability-focused segment of the market. To validate this, we conducted user interviews with a diverse group, and the results were clear—100% of participants preferred the brighter version. The primary reason cited was the perception that the drinks appeared less milky and more hydrating compared to the darker design.

Unsurprisingly, we decided to move forward with the light version and refined it further based on user feedback. Below is the original user interface before I joined the team, followed by how I contributed to aligning the design with the brand identity and the experience we aimed to deliver to our customers.

I designed the website in Figma and brought it to life using Webflow. Throughout the process, I looked for every opportunity to incorporate subtle interactions, enhancing the user experience and making the site more engaging at every touchpoint.

Here's how everything come together: printed materials, including a stand-up banner and branded stickers on the station.