Minivillage · Product, Website & Marketing

Sharon Hsiao

Visual Designer
Web Designer
Product Designer
Canva
Figma
Minivillage

Overview 🔎

Minivillage transforms buildings into thriving communities. By training resident coordinators to foster connection and belonging, Minivillage creates vibrant, engaging spaces where neighbours truly connect. With Minivillage, homes aren't just places to live—it’s a place to belong.
My contributions
Product design, user experience design, user interface design, visual design, web design, presentation deck design, mentorship, marketing material design (landing pages, e-newsletter, one-pagers, social banners, roll up banner)

User Interface ✨

The Minivillage platform UI re-creates the feel of an apartment lobby, welcoming residents with everything they need to know at a glance.
Lobby-Like Experience:
The dashboard offers key updates like maintenance notices, events, and job postings, fostering a sense of community and keeping residents engaged.
Easy Access to Managers:
A prominent “Have questions?” card ensures residents can quickly connect with building staff, promoting seamless communication.
Well-being at the Core:
Instead of focusing on endless scrolling, the platform prioritizes wellness. The built-in quiz helps residents reflect and share ideas for improving their well-being, making meaningful interactions central to the experience.
Minivillage dashboard UI
Minivillage dashboard UI
Perks and well-being quiz results
Perks and well-being quiz results

Website 🌐

Website Revamp for Minivillage

The website redesign shifted focus from individual residents to building operators, with a new approach that emphasizes:
Modern and Clean Visuals
A fresh, updated design to enhance usability and appeal
Friendly and Professional Tone
Balances warmth with professionalism to connect with operators
Feature-Rich Functionality
Integrated tools and features based on direct operator feedback
Minivillage website revamp
Minivillage website revamp

Print 🖨️

The print materials I created for Minivillage are fully aligned with the brand identity, focusing on both aesthetics and usability:
On-Brand Design
Used friendly colours, fonts, and illustrations to reflect the brand’s approachable personality
User-Centered Approach
Tailored each design to fit the specific canvas, ensuring clarity and engagement
Consistent Visual Language
Maintained cohesive branding across all touchpoints, from banners to stickers
These thoughtful, well-crafted materials enhance brand recognition while delivering a positive experience for users.
Roll-up banner
Roll-up banner
Free Vancouver Insider guide
Free Vancouver Insider guide
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