African-European Restaurant Year: 2024 Client: Big B's Bistrot Service: Branding, Web Design

BigB’s is a Paris-based African–European fusion restaurant focused on creating a warm, welcoming, and memorable dining experience. The project involved developing a cohesive brand identity that reflects the restaurant’s personality while working seamlessly across print and digital touchpoints.

© Big B's

The challenge was to create a brand identity that captures the warmth and cultural fusion of the restaurant while remaining clear and functional across various applications. The design needed to balance personality and readability, ensuring it works effectively across menus, posters, and digital platforms.

The design direction focuses on creating a bold and approachable visual identity inspired by the warmth and energy of African and European culinary cultures. The system combines strong typography with vibrant colors to create a sense of atmosphere and immediacy. A clean and structured layout was used to ensure clarity across menus and promotional materials, while maintaining a lively and expressive tone.