Fine Thirty-8 Wine & Grill, Full

Fine Thirty-8 Wine & Grill, Full Restaurant Rebrand

When Fine Thirty-8 came to me, they had a great restaurant but a brand that wasn't telling their story. My job was to change that.

The challenge: build a complete visual identity that could flex across three completely different dining experiences, casual breakfast, bistro dining and fine dining, while staying coherent and on-brand throughout.

Here's how it came together:

Breakfast Menu — Warm, playful and inviting. Script typography, coral and teal colour play, a feel-good Sunday morning energy that makes you want to sit down and stay a while.

À La Carte Menu — Fresh, elegant and bistro-cool. Deep forest green, gold accents, the oversized 8 as a bold graphic element. Sophisticated without being intimidating.

Tasting Menu — Pure luxury. Rich chocolate brown, linen texture, gold typography. The kind of menu you hold and immediately feel like the evening is going to be special.

Three distinct moods. One coherent brand family.

Every design decision was built around Fine Thirty-8's vision, location and budget, not my preferences. That's the approach I bring to every project.