Modern Archetypes
Marang Garcia
ModernArchetypes
Year
2025
Client
Service
Illustrations
ModernArchetypes is a conceptual project exploring contemporary identity through a series of illustrated characters. Each archetype represents a distinct personality, translated into a visual system applied across wearable and collectible formats.
© Modern Archetypes
Challenge
The challenge was to create a series of illustrated characters that represent distinct contemporary identities while maintaining a cohesive and recognizable visual system. Each archetype needed to feel unique in personality and expression while still belonging to the same visual language.
Design Direction
The design direction uses bold shapes, flat color, and simplified forms to create a cohesive system of expressive characters. Each archetype is defined by distinct visual elements while maintaining consistency across applications.
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Posted May 25, 2026
Conceptual project exploring contemporary identity through illustrated characters.
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