Fat Cousins
Marang Garcia
FatCousins
African inspired culinary brand
Year
2025 - 2026
Client
Fat Cousins
Service
Branding, Consultancy, Editorial
FatCousins is a culinary brand rooted in Southern African culture, focused on sharing its cuisine through storytelling, design, and curated experiences. The project explores how visual identity can support a growing brand across formats such as cookbooks, events, food truck concepts, and consultancy.
© Fat Cousins
Challenge
The challenge was to design a brand that balances accessibility and refinement, appealing to a younger audience while preserving the cultural depth of Southern African cuisine. The identity also needed to adapt across multiple formats, from editorial design to physical experiences, while remaining cohesive.
Design Direction
The design direction combines a warm, expressive visual language with a structured editorial approach. Through typography, layout, and illustration, the system balances accessibility and refinement while supporting a cohesive identity across print, digital, and physical experiences.
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Posted May 25, 2026
Branding project for Fat Cousins, an African culinary brand focusing on storytelling and design.
