Year: 2023 - 2025 Client: ACC Service: Motion Design

At ACC, I worked on designing onboarding and learning experiences that help users navigate and understand complex industrial systems. I focused on structuring information and creating clear, user-friendly content that improves usability in technical environments.

As systems grew in complexity, users struggled to navigate workflows due to fragmented and highly technical information. This created friction in onboarding and made it difficult to complete tasks independently. The challenge was to design a clear and structured way to communicate these systems, making them accessible and easy to follow for different types of users.

I developed a visual direction combining a custom mascot for the Quality Department with metaphor-based visuals. Elements like a crane were used to represent structure and processes, helping translate complex systems into intuitive and accessible concepts.