Lead Gen And Internet Research For Topup Media Marketing Agency
Joshua Emmanuel
Project Overview:
Client: TopUp Media Marketing Agency
Role: Virtual Assistant – Lead Generation, Web Scraping, and Internet Research
Duration: per-time
Services Provided: Lead Generation, Campaign Creative, Web Scraping, Marketing Resources Development, Data Entry
Industry: Marketing and Advertising
About the Agency:
TopUp Media Marketing Agency specializes in digital marketing solutions, focusing on creating impactful campaigns to drive engagement and conversion for their clients across various industries. They offer services such as social media marketing, paid advertising, content creation, and brand strategy.
Challenge:
TopUp Media needed a comprehensive lead generation process to expand its client base while maintaining high-quality campaign materials for various industries. Additionally, organizing large volumes of data from online sources, identifying potential leads, and ensuring streamlined content development required a systemized solution.
My Role:
As a virtual assistant, I was tasked with developing an efficient lead generation process, executing web scraping, and performing in-depth internet research to gather relevant data. I contributed to content creation by organizing data for campaign creatives and ensured that all resources were aligned with the agency's marketing objectives.
My Solution:
I implemented web scraping tools to gather targeted leads and relevant data, improving the agency's lead generation efforts. By using structured data entry methods, I organized the results and optimized them for future campaigns. Additionally, I collaborated with the creative team to produce marketing materials that accurately reflected the needs of new and existing clients
One among many project accomplished
One among many project accomplished
Results (Before & After):
Before: The agency faced challenges in sourcing and organizing potential leads, which slowed down campaign execution and reduced efficiency.
After: With my system in place, the agency’s lead generation became more streamlined, providing a steady pipeline of high-quality leads, improving client outreach, and optimizing campaign creation timelines.
Key Deliverables:
Developed and delivered a lead generation database.
Organized and executed web scraping processes to gather industry-specific data.
Supported marketing resource development through data entry and creative input for campaigns.
Provided insights on potential new market opportunities through research.
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Please Note: Sensitives and confidential information are not shown here, in order to maintain client integrity, which are my top priority and taken seriously.
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Posted Aug 16, 2024
Executed a lead generation campaign for a service-based business, optimizing ad creatives and targeting to boost qualified leads by 40%, achieving a lower CPL."
