Email Marketing Campaign for Strong at Home Program

Campaign Overview

Client: Online Fitness Coach

Project: Create an email marketing campaign promoting the recently launched “Strong at Home: 8-Week Bodyweight Training Program.”

This course is targeted towards busy professionals to build strength, increase energy, and tone up from the comfort of their homes with no equipment required.

Free Magnet Lead: 5 Beginner-Friendly Bodyweight Workouts

New subscribers will be able to download this file when they subscribe to the email list.

Goal: Convert subscribers into customers of the Strong at Home course

Tone: Motivational, empowering, empathetic, bold. Positioning for people who want to be understood, but need a nudge to move forward.

Pain Point Targeted

Cost-Effectiveness and Value

When compared to other free resources or gym memberships, online fitness courses may be seen as questionable if the results don’t deliver, or there is no adequate support for the client

Positioning:

Validate skepticism + highlight value

There are plenty of online videos out there, but none can provide the same amount of support and accountability, and be tailored to your lifestyle as Strong at Home. These programs will leave you guessing and keep your goals farther out of reach.

For less than the cost of one month at the gym, you get a full 8-week guided practice—a complete step-by-step guide backed by proven methods and expert guidance.

Strategy

Email is intended to showcase potential reasoning as to why someone wouldn’t buy the course, + establish credibility against it.

Subject line: Why Most Fitness Advice Ends Up Wasting Your Money

Alt subject line: Spending $$$ Trying to Get Your Dream Body? Why It’s Not Working.

Your favorite fitness influencers aren’t telling you everything. You wanna keep guessing or learn the truth?

Hey [Name],

Does this sound familiar? It’s late, you were supposed to be asleep hours ago, but you just can’t stop scrolling. Everyone seems to have it together—better bodies, better lives, better results.

You’re directed to a product. Another magic solution for $XX.99 that is going to “change your life.”

You’ve tried everything. In the end, you’ve wasted your time, energy, and money.

You’re exhausted chasing a solution that was never going to work for you.

The truth is:

Most advice is made for algorithms, not people. It tells us success is a one-size-fits-all solution, and if it didn’t work, you’re doing something wrong.

You don’t need the internet’s news favorite fad, you need a realistic and affordable solution, tailored to your body, your energy, and your life.

There is going to be plenty of content like that out there, but—for less than a gym membership—none will provide what you need to succeed like Strong at Home.

Take advantage of:

✅An 8-week guided practice helps you see results in 4 weeks

✅Flexible and tailored solutions to your goals, body, and lifestyle

✅A step-by-step guide backed by proven methods and expert guidance

Click here to learn more.

If you’re still not sure if this is the right fit, try a free download of my 5 Beginner-Friendly Bodyweight Workouts. No strings attached.

Your life doesn’t fit most programs. This program fits your life.