Strong at Home Email Marketing Campaign

Campaign Overview

Client: Online Fitness Coach

Project: Create an email marketing campaign promoting the recently launched “Strong at Home: 8-Week Bodyweight Training Program.”

This course is targeted towards busy professionals to build strength, increase energy, and tone up from the comfort of their homes with no equipment required.

Free Magnet Lead: 5 Beginner-Friendly Bodyweight Workouts

New subscribers will be able to download this file when they subscribe to the email list

Goal: Convert subscribers into customers of the Strong at Home course

Tone: Motivational, empowering, empathetic, bold. Positioning for people who want to be understood, but need a nudge to move forward.

Pain Point Targeted

Lack of accountability and motivation—no structure in their environment

Directly speaking to people who have made goals, but have fallen off since

Highlights how hard it is to stay consistent when willpower fades and when there is no accountability structure in place → people find it difficult to stick to a routine, especially one that might feel inconvenient to them

Positioning:

Empathy, reframing the problem, + promising support

That’s why Strong at Home is not just another course. It’s a program designed to sustain your momentum and keep you accountable.

You’ll get personalized guidance, easy-to-follow routines, and reminders to keep you on track even on those “I don’t feel like it” days.

Strategy

Email is intended for initial outreach, and meant to introduce a potential challenge + inspire hope and motivation in the reader.

Subject line: Here’s Why Most People’s New Year’s Resolutions Fail.

Alt subject line: Your Goals are Waiting—Don’t Let Another Month Slip Away

Struggling to stay on track with your New Year’s Resolutions? Let’s regain your momentum for the summer.

Hey [Name],

The first quarter of the year is slipping away, and summer is creeping up fast. Are you any closer to those goals you set in January?

Did you know, over 90% of people abandon their New Year’s resolutions by the end of the year?

No wonder that, for most people, it’s easier to let the excuses pile up and throw out the promise made at the beginning of January.

In truth, it’s easier to settle for your status quo when you’re comfortable where you are—even if you aren’t happy.

This year, that doesn’t have to be you. We shouldn’t let those excuses get in the way of the version of ourselves we want to be.

Consistency isn’t always about sheer willpower. It’s about finding a plan to fit your lifestyle.

That’s why I created the Strong at Home: 8-Week Body Weight Training Program designed to help you regain your momentum for the rest of the year:

✅ Stay consistent with personalized guidance

✅ Stay on track with reminders—with nudges that work

✅ Push through on “I don’t feel like it” days with motivational boosters

Most content creators won’t keep you accountable—I will.

👉Click here to take the first step.

Not sure if it’s for you?

👉Click here to start small with my 5 Beginner-Friendly Bodyweight Workouts—completely free

Make this year count.