Email Marketing Campaign for Strong at Home Program

Campaign Overview

Client: Online Fitness Coach

Project: Create an email marketing campaign promoting the recently launched “Strong at Home: 8-Week Bodyweight Training Program.”

This course is targeted towards busy professionals to build strength, increase energy, and tone up from the comfort of their homes with no equipment required.

Free Magnet Lead: 5 Beginner-Friendly Bodyweight Workouts

New subscribers will be able to download this file when they subscribe to the email list.

Goal: Convert subscribers into customers of the Strong at Home course

Tone: Motivational, empowering, empathetic, bold. Positioning for people who want to be understood, but need a nudge to move forward.

Pain Point Targeted

Self-sabotage + the comfort trap

Highlights how people set goals but let themselves off when there is no one to stay accountable to

Demonstrates that inaction can lead to goals and intentions fading

Positioning:

Target emotional pain tied to feelings of discouragement by normalizing the struggle and sharing the stories of others who went through the course

Offer hope + reduce resistance to trying the course

Strategy

Email is intended to showcase testimonials of previous clients, and reframe + validate the fitness efforts of the reader.

Subject line: 96% of People Give Up—Will You?

Alt subject line: Why “Just Trying Harder” isn’t Enough

Not seeing results? You might be sabotaging your own success.

Hey [Name],

Let me ask you something: At what point did you stop showing up for the future you wanted?

When did “I want to work out every day” turn into skipping the gym—again?

What about, when did “I want to run a mile” become maybe tomorrow?

At what point did wanting to feel stronger and more confident become an unattainable dream?

The real issue here?

We’ve gotten so comfortable with negotiating down the value of our goals.

Change makes us uncomfortable, growth is too hard. When no one is looking, we stop showing up, lose accountability to our goals, and most especially to ourselves.

But it doesn’t have to be this way, things can look different. Take a look at what’s possible when you start showing up for yourself:

Testimonial #1

Testimonial #2

Testimonial #3

Wanting change doesn’t have to be a struggle. That’s why Strong at Home is the perfect building block to stay consistent and build a bridge from where you are now to where you want to be.

✅Stay consistent and on track with the best version of yourself

✅Increase energy and feel amazing

✅Build strength and tone up without equipment

👉Click here to take the first step towards your best self.

Too much all at once?

👉Click here to start small with a free download of my 5 Beginner-Friendly Bodyweight Workouts.

No more waiting. Go get it.