Healing Lab- Content strategy

"From Nature to your hands"Redes"

Working for Healing Lab has been a challenging and rewarding experience. My main focus was to combine entertainment elements with essential healthcare information, ensuring that the informative essence was not lost.

Healing Lab is a company dedicated to offering wellness solutions through natural products. Its range of elixirs based on medicinal plants is designed to relieve various everyday ailments, providing a healthy and effective alternative.

On this occasion, Healing Lab launched a new line of products mixed with CBD, known for its beneficial health properties. My task was to promote this line through the company's social networks, creating content that was both educational and attractive.

To achieve significant impact, we developed a comprehensive content strategy that included:

Informative pieces: Articles and publications that explained the benefits of CBD and how these products can improve quality of life.

Visual content: Engaging images and videos that captured the audience's attention and highlighted the key features of the new elixirs.

The launch of the new line with CBD had a very positive impact. Social media metrics showed a significant increase in audience engagement, and informative pieces received many comments and shares. This effort translated into a notable result: in the first week of sales, the new products exceeded expectations, demonstrating excellent reception from the public.