Simplifying Influencer Marketing Data at Qoruz
De Manikandan
Turning Influencer Marketing Data into Simple, Powerful Experiences at Qoruz
Plan & List Page With Plan Audit Score
Client: Qoruz
Role: In-House Product Designer
Tools: Figma, FigJam, ClickUp
At Qoruz, we help brands discover, manage, and measure work with social media creators - from finding the best influencers to seeing how well they perform with some advanced metrics.
I joined as the only in-house designer, owning all screens, flows, and worked on to build a design system that makes everything feel consistent, clean, and easy to use.
Key Contributions
Built a full design system so every screen, its layout, and the ui elements behaves consistently.
Rethought major flows and features for a better information hierarchy and visual consistency.
Simplified large volumes of data into intuitive visual formats, ensuring clarity without cognitive overload.
Challenges
Tons of data and analytics — metrics, graphs, comparisons — which often leads to confusion and overwhelm users.
Inconsistency in visual styles, hierarchy and components across features, which led to establishing a design system
White-label variations demanded a design that’s brand-agnostic by default, so every client could customize visuals without harming UX.
Complex Data Visualisations in Content Research
Customise Scoring Logic
Upgrade to Premium
Account Setup Guide
Mobile Version of major features
Approach
Spoke with users - marketers, campaign managers, etc., to map their day-to-day journey, spot where they dropped off, and discover opportunities to simplify their tasks.
Did a design audit to catalog all styles, components, flows. Identified patterns and gaps. Then built a modular design system (buttons, form fields, cards, color, typography).
Iterated on dashboards & data visualization with simpler layouts, highlighting what matters, and minimizing distractions.
Worked closely with developers from the start to understand technical constraints and design accordingly, ensuring smooth handoffs and adaptable components.
Impact
Developer handoff got faster and new features were designed with proper annotations and components from the design system to minimize ui inconsistencies and save time - making it more reliable and scalable
Stakeholders reported users were able to navigate dashboards more easily and effortlessly and were able to understand metrics with a minimal help.
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Posted Dec 19, 2024
Designed an influencer marketing platform in close collaboration with the co-founder, overseeing everything from user flows to intuitive UI designs.
