Brief: Write an engaging Instagram caption for a photo showcasing this set of K-beauty skincare products highlighting the USP of each product, linking them based on their key features, and incoporating a CTA to boost direct engagement with the post.
SOME BY MI Beta Panthenol Repair Gel Cleanser
SKIN1004 Madagascar Centella Probio-Cica Essence Toner
HANSKIN Seven Layer Ceramide Serum
THE LAB BY BLANC DOUX Prebiotic-Cera Cream
Research: All products in the brief have ingredients that soothe and nourish. Each product has a clear USP that differs based on different formulations. Emoji’s increase likelihood for the target audience to engage with a post. A bullet point list will improve readability with a limit of two to three lines per point.
Strategy: The products will be marketed as a dry, sensitive skin routine due to their properties. Key words such as ‘hydrating’ and ‘gentle’ will be utilised to create an comforting tone, mimicking the effects of the products. A quirky opening rhetorical question will be used to engage readers and pause their scrolling. At the end a CTA to comment will be included for engagement.
Social media copy:
Skin feeling drier than a Monday morning? 😴 This hydrating routine is our favourite for keeping skin nourished all day long!
💦 SOME BY MI Beta Panthenol Repair Gel Cleanser - This purifying and gentle milky cleanser contains an exclusive BLUE BALANCE Complex with nourishing probiotics designed to keep your skin barrier strong 💪
💦 SKIN1004 Madagascar Centella Probio-Cica Essence Toner - A gel toner providing an instant hydration boost! Madagascan Centella and moisture locking cica-ceramides repair damaged skin and provide a youthful glow
💦 HANSKIN Seven Layer Ceramide Serum - A light, silky, powerhouse serum enriched with a blend of 14 natural moisturising ingredients providing deep, long-lasting hydration. It leaves you with effortlessly plump skin ✨
💦 THE LAB BY BLANC DOUX Prebiotic-Cera Cream - This non-sticky gel cream contains The Lab’s patented Prebiotic-Cera™ complex, which balances your skin’s natural microbiome, keeping you radiant and protected from irritants
Have you tried any of these products yet? Let us know in the comments!
