Brief: Write copy social media copy for Facebook and X/Twitter to launch a new smoothie called “Beet, Banana and Pineapple Smoothie”.
Research: The company’s branding is playful, approachable and quirky. They have a fun and relatable brand image with simple but bold packaging. They market their smoothies as tasty and healthy.
Strategy: The smoothie is launching in summer when tropical flavours are more popular with the target audience so the blend of flavours will be described to take consumers to a ‘tropical paradise’. Fun language and emojis will be used to create the fun, quirky tone the brand is known for.
Social media copy:
Facebook: Get ready to journey to a tropical paradise and try our new Beet, Banana, and Pineapple Smoothie. This smoothie sensation will take your taste buds on a wild ride! 🍌🍍With every sip you’ll be hit with a delicious blend of flavours that will leave you craving for more. It’s easy. It’s low calorie. It’s healthy. Try it today and experience a smoothie like no other! #BeetBananaPineapple #TropicalTreat
Twitter/X: Introducing our newest smoothie sensation: the Beet, Banana, and Pineapple Smoothie! 🍌🍍 Get ready to sip your way to a tropical paradise with this delicious blend of flavours. Who knew beets could be this cool? 😎 Try it today! #BeetBananaPineapple #TropicalTreat
