Brief: Complete the copy for all sections of the G-Funk Solutions website. This included the hero message, ‘What we do’ and ‘About us’ sections. The client provided a style guide, along with information on tone, target customer and the aims, mission and history of the company.
Research: The copy produced needed to be B2B as the company offers bespoke software development services to SMEs. This required research into what the pain points of the target customers were, what they were looking for when searching for software solutions, and what competitors were offering.
Strategy: As the target audience are not industry experts in software development, benefits were highlighted over services, with industry jargon avoided to ensure understanding and readability. SEO keywords were utilised to improve the searchability of the website and the personable side of the company was emphasised to compliment the mission.
