Brief: To create a product description for BRINGGREEN’s Zinc Teca 1.2% Blemish Serum for a UK based retailer. The description needs to engage, persuade and inform whilst adhering to UK ASA guidelines.
Research: The serum contains ingredients many of the target consumers are familiar with such as niacinamide and tea tree. It also contains Zinc Teca which is a formulation exclusive to the company. The product also contains many soothing ingredients.
Strategy: The USP of this product is the Zinc Teca formulation which allows it to be soothing and target acne simultaneously. As many acne products cause irritation or have harsh formulations, this will be highlighted. The well-known ingredients will also be mentioned early in the description to aid engagement with the target consumer.
Product description:
Meet BRINGGREEN’s Zinc Teca Blemish Serum – a moisturising and soothing serum designed to provide quick and effective care for sensitive and acne-prone skin! Featuring Zinc Teca™, an optimal and unique blend created by BRINGGREEN, this serum provides hydrating and calming care through a powerful blend derived from the core ingredients of centella asiatica (cica).
Ensuring your skin remains clear and balanced, this calming formula uses zinc to effectively manage excessive sebum, unclog pores and control oil. To deliver an extra dose of radiance, niacinamide brightens and balances the skin's appearance by targeting dark spots and pigmentation, resulting in a glowing and smooth complexion. Powered by teca-containing extracts, plant-derived mucin, and a blend of five tea tree complexes, this product provides ultimate skin barrier care, leaving skin firm and supple.
Expertly formulated to absorb seamlessly into the skin, this lightweight vegan serum is a must-have for easily irritated and blemish-prone skin.
