Brief: Write promotional copy for a car dealer’s website about a new model of car available. The promotional copy must be short and engaging, use factually correct information, and persuade. The target audience are customers with a family who are looking to upgrade their car.
Research: Consumers looking for a new family car are focused on practicality, comfortability and an easy user experience. Highlighting features that make commutes or family trips easier will appeal to the needs of the target audience. Target consumers are also likely to view driving as a chore rather than an enjoyable experience.
Strategy: ‘Ignite your passion for driving once again’ will be the overall message. The popularity of the Ford Puma will be emphasised, as well as it’s family and commute friendly features such as ‘Adaptive Cruise Control’ to intrigue and engage the consumer.
Promotional copy:
Ford Puma - where innovation meets exhilaration. Britain’s best selling car of 2023, the Ford Puma is the perfect blend of practicality, technology and affordability whilst still offering you an exciting range of innovative features that will leave you excited to get behind the wheel every time.
Transform driving from mundane to thrilling with the state of the art technologies your Ford Puma will offer. Not only will driving become more comfortable, it will be more delightful than ever. How? The Ford Puma isn’t just a car, but your own personal driving assistant. Features such as Adaptive Cruise Control will ease your driving burdens, allowing you to drive in complete luxury. Adaptive Cruise Control will adjust your speed and maintain your desired distance from the vehicle ahead, either depending on traffic conditions or your personal preference. Those busy evening commutes will never be easier, and parking? A worry of the past. Allow Active Park Assist to manoeuvre you into the perfect position, with just a little pedal work to help.
With over 40,000 sold in 2023 alone, the UK knows that the Ford Puma is the perfect family car. Join the masses today, and elevate your driving experience to new heights. Get the car that will ignite your passion for driving once again.
