Email Newsletter Copy

Brief:  Write a B2C weekly emailed newsletter for a hypothetical company that produces kitchen appliances. The email must focus on one of the following components: building relationships, retaining customers, gaining feedback and insights, and selling products by showcasing them. It needs to be a ‘quick read’ of less than 200 words to increase engagement.

Research: Air fryers are a popular and trending kitchen appliance. Consumers are less confident on how to use them compared to more traditional kitchen appliances. They are likely to have questions about specific ways they can use the appliance.

Strategy: A ‘Hints and How-To’ section providing guidance on air fryers showcases the product and retains customers by building confidence. An additional Q&A section builds a sense of community and customer relationships and allows the company to gain feedback and sights too.

Get ready to revolutionise your cooking experience with practical tips to maximise our brand new air fryer. Today’s tip: how to ensure your food does not fly around in the air fryer!

To keep your lighter foods steady in the air fryer, it is best to weigh it down. To make sure your food will still cook and become golden brown, use toothpicks to press everything down.

Yes, but with conditions. Your air fryer must be set to a temperature lower than 230°C and can’t be present whilst your appliance is preheating. We recommended ensuring something is weighing the parchment down as it can blow around and get stuck on the coil and burn. As long as you follow these precautions, it is perfectly safe!