Brief: Write a marketing email inviting the client’s subscriber list to an even on reducing carbon footprint in the workplace. The aim of the event is to share insight and ideas about reducing the subscriber’s carbon footprint in the workplace. It will consist of expert talks, Q&A sessions and round table discussions. Attendees will be invited from offices, shops, schools and factories. The email must include a clear CTA to sign up to attend.
Research: The target audience lack expertise regarding sustainable practices in the workplace yet be conscious of legislation and developments. They are also likely to wish to network and discuss with fellow businesses and professionals.
Strategy: Emphasise the free expertise available at the event as well as the network opportunities available. Clearly highlight some of the knowledge they can gain, and the inclusive nature of the event for those from any industry or enterprise.
Email marketing copy:
Subject Line: Reduce Your Workplace Carbon Footprint
Preheader text: Join us for free expert insights
Hi [insert subscriber’s name].
At BrookTech Maintenance, we are committed to not only providing top-notch services but making a positive impact on the environment. That is why the team at Brooktech Maintenance are excited to invite you to our free upcoming event ‘Carbon Conscious: Workplace Sustainability’ on 1st April 2024. This transformational event will help you develop the knowledge and skills you need to reduce your organisation's carbon footprint.
Net-Zero?
All UK emissions are to reach net zero by 2050 and with our carbon intensive lifestyles it seems a daunting task. But it can be done, and will bring great financial benefits too. You will have the opportunity to hear about practical strategies to make your workplace more carbon (and cost) efficient. From energy efficient heating and cooling solutions to SMART targets, learn how your business can lead the way towards a greener future.
Here’s a quick rundown of what awaits
Date and Time: The event will kick off in a few weeks on the 1st April, with sessions scheduled from 10am until 3pm.
Location: Join us 5 minutes from Manchester city centre, or sign up for easy access as a virtual attendee from the comfort of your own home or office.
Agenda Highlights:
● Expert talks on sustainability best practices, including talks from industry renowned Dr. Claudia Burkes and Dr Edmund Smith.
● Interactive Q&A sessions with organisations who have cut down their emissions by 50%
● Round table discussions with fellow business owners and sustainability enthusiasts.
Networking opportunities: Connect with fellow professionals from offices, shops, schools and factories, as well as speakers and exhibitors. Engage in meaningful ideas and expand your network.
Whether you belong to a small business or large corporation, there’s always something you can learn. Join us for an inspiring and informative event that will empower you to make a difference in your workplace and beyond.
Excited to join?
It’s time to sign up and secure your spot [Insert button leading to sign up page]
Here is what previous attendees have said:
● The most impactful session of my career.
● I left feeling educated and ready to make a difference.
● I am more focused than ever to reduce my company’s carbon emissions as much as possible.
Remember, sustainability is a journey, not a destination. The most important thing is to make a start.
From, The BrookTech Maintenance team
P.S. If you have any questions, here is a link to our event FAQ [FAQ hyperlinked], or get in touch at [insert email].
