Product Launch & Cross-sell Strategy
Kate Curry
As the Global Communications Manager for PokerStars, I spearheaded the development and launch of groundbreaking products, online Sportsbook and Games. I was responsible for customer retention and life-time value.
Achieved a 21% increase in customer retention rate within six months
Moved our churn rates from 27% to 13% in 6 months
Developed and launched the cross-sell strategy from our Poker product into both Games and Sportsbook, over delivering by 150% with an overall increase in customer LTV
Implemented and lead the rollout of a new a CRM system that increased our productivity by 55%
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Posted Apr 25, 2024
Hired to launch two new products, Games & Sportsbook. My objective was to cross-sell from Poker into our new products with a target of 1%, I delivered 3%
