Chili TV: one streaming experience by Valerio DonfrancescoChili TV: one streaming experience by Valerio Donfrancesco

Chili TV: one streaming experience

Valerio Donfrancesco

Valerio Donfrancesco

Chili TV: one streaming experience on every screen. As UX and iOS consultant, working with the in-house design team, I redesigned the iPhone and iPad apps and aligned mobile, smart TV and desktop on one navigation model: one set of patterns instead of four different products. Launched in four European countries, over 600,000 users. Coming from iOS development, I put the technical limits on the table from day one, so ideas the smart TV couldn't sustain were dropped during design, not during build.
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Posted Oct 4, 2026

Chili TV: one streaming experience on every screen. As UX and iOS consultant, working with the in-house design team, I redesigned the iPhone and iPad apps an...