THE CLIENT: SwaySomnia is a brand dedicated to promoting relaxation, tranquility, and peaceful sleep. It offers a range of products designed to help individuals unwind, find comfort, and create serene environments. 

BRAND VALUES: SwaySomnia is dedicated to creating a world of serenity and tranquility, where individuals can find solace, rest, and rejuvenation amidst the chaos of daily life. They understand the importance of relaxation in a fast-paced world and are committed to providing customers with the tools to achieve it.

The products are thoughtfully crafted to improve the quality of life, from enhancing sleep to supporting mindfulness practice, which SwaySomnia encourages and celebrates as a path to self-awareness and inner peace.

LOGO: The "S" shaped like a wave symbolizes the calming and soothing qualities of SwaySomnia's products. It evokes a sense of peacefulness and serenity, reinforcing the brand's mission to help customers find their own moments of tranquility. The use of a rounded square to enclose the "S" creates a visual association with mobile app icons. This choice implies that interacting with SwaySomnia, whether through products or services, is as easy and intuitive as using a well-designed app. The clean, geometric shapes of a sans-serif font contribute to a sense of balance and tranquility, aligning with SwaySomnia's mission of promoting well-being and relaxation.

BRAND COLORS: ​Lavender is the chosen brand color for SwaySomnia because it embodies the essence of serenity and tranquility. The delicate, soothing shade of lavender evokes a sense of calm, relaxation, and peace—qualities that are central to the brand's mission. Lavender has long been associated with stress relief, restful sleep, and emotional balance, making it a natural fit for a brand dedicated to promoting well-being.