AAH Branding

THE CLIENT: All About House is a local brand created by an independent real estate agent - Joanna. She wants to help people find the home of their dreams.

BRAND VALUES: All About House's motto is: Home is not a place - it's a feeling. The founder knows the importance of finding the perfect place to live. Because every person has a different definition of that term, Joanna connects with her customers on a deep level to provide results that will satisfy even the most demanding people. Since she believes, that the word of mouth is the best kind of advertisement, she puts a lot of effort into each project in hopes of building a reliable and trustworthy image.

LOGO: This logo is quote simple. The first letters of each words and the dot are written into a square, with the double a being on top of each other and connected. The font used here is a sans serif one. It makes the brand feel sleek and modern since the founder wants to utilize the latest technology to their advantage. Combined with the red colour and thickness of the letters, it symbolises the boldness of the brand in the pursuit of a perfect deal. In contrast - lowercase letters convey kindness with which the brand wants to reach out to every customer.

BRAND COLORS: The primary colour of the brand is a strong shade of red. Psychologically, it's energising, powerful and competitive - which is everything that a real estate agent needs, in order to be able to secure a good deal for their customer, who in turn, can sit back and relax, knowing the pursuit for their perfect home is in good hands. This particular shade of red, while saturated, is gentle and not as aggressive - a hue that communicates love and care that we associate with home. To balance that, a pure white is used in big planes of space. 

BRAND ELEMENTS: Other than stationery elements, in this project I was tasked with building a website. In both cases, I decided to create collages made of elements revolving around the word "home". From furniture, to plants, animals, cup of coffee and coach. Additionally, a sketch of the founder's hometown is used in the background and in the middle of it all, All About House's sygnet resides. The rest of the brand communication is clean, based on big blocks of colours - red and white - and bold, sans serif letters.