BRAND ELEMENTS: In the game packaging each category is expressed by an icon, and mixed together they create a brand pattern. Throughout the visual communication imagery of different kinds of gatherings - from laidback hangouts with friends, to parties filled with music and dancing - underlines the fact that this game can be played by anyone. The campaign that follows the launch is impossible to miss thanks to the aforementioned neon colours and bold icons. However, in order to hold the viewer's attention for a little longer, some of the most head-scratching questions are displayed on posters and banners. The goal of that is for the trivia to stay with the audience for much longer than the time they are able to normally interact with an ad. That creates a memory of the brand in their minds.