Landing Page for a hiking guide company 🧗

The challenge

Redesign Crested Outdoors Landing Page

Clearly outline services offered

Make it modern and eye catching

The solution

Clearly stating the value proposition in the hero section

Be very clear with the call to action

Create excitement about the next adventure with beautiful pictures

Give succinct information about the hikes and expeditions

Simplify navigation while being very intentional in showcasing the benefits and features of booking with Crested Outdoors

The process

Initial interview with the CEO of Crested Outdoors

Outlined Jobs to be done and success criteria for the project

Performed a UX design audit to the current site

Benchmarking process with other expedition companies

Outlines a new site map and new user-flows

Worked on a new style guide

Mocked up the new landing page

Future plans

For this project, we'll be working together to finalize the design and develop it using Webflow