Landing Page for a hiking guide company 🧗

Laura Castano

Product Designer
Web Designer
Figma
Slack

The challenge

Redesign Crested Outdoors Landing Page
Clearly outline services offered
Make it modern and eye catching

The solution

Clearly stating the value proposition in the hero section
Be very clear with the call to action
Create excitement about the next adventure with beautiful pictures
Give succinct information about the hikes and expeditions
Simplify navigation while being very intentional in showcasing the benefits and features of booking with Crested Outdoors

The process

Initial interview with the CEO of Crested Outdoors
Outlined Jobs to be done and success criteria for the project
Performed a UX design audit to the current site
Benchmarking process with other expedition companies
Outlines a new site map and new user-flows
Worked on a new style guide
Mocked up the new landing page

Future plans

For this project, we'll be working together to finalize the design and develop it using Webflow

2021

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