Landing Page for a hiking guide company 🧗
Laura Castano
Product Designer
Web Designer
Figma
Slack
The challenge
- Redesign Crested Outdoors Landing Page
- Clearly outline services offered
- Make it modern and eye catching
The solution
- Clearly stating the value proposition in the hero section
- Be very clear with the call to action
- Create excitement about the next adventure with beautiful pictures
- Give succinct information about the hikes and expeditions
- Simplify navigation while being very intentional in showcasing the benefits and features of booking with Crested Outdoors
The process
- Initial interview with the CEO of Crested Outdoors
- Outlined Jobs to be done and success criteria for the project
- Performed a UX design audit to the current site
- Benchmarking process with other expedition companies
- Outlines a new site map and new user-flows
- Worked on a new style guide
- Mocked up the new landing page
Future plans
For this project, we'll be working together to finalize the design and develop it using Webflow
2021
