Elevating Financial Infrastructure Conversations

Marc Andrew, an expert in infrastructure deployment, founded NextFi to connect leaders in next-gen financial infrastructure and facilitate high-level discussions and collaborations. He approached me to develop a website (www.nextfi.com) that would effectively showcase NextFi’s role in fostering collaboration among regulators, institutions, and entrepreneurs.

Client Vision: Create a sleek, professional website for NextFi that captures the firm’s cutting-edge focus on advancing financial infrastructure.

Highlight NextFi’s role in facilitating high-level collaborations.

Showcase upcoming events clearly and engagingly.

Started by reviewing and refining an existing design concept.

Identified issues with complexity and misalignment with Marc’s vision.

Elevate and streamline the design to better meet project objectives.

Ensure clarity and impact in presenting NextFi’s mission and offerings.

I set out to look for fonts and colors that would better represent the aesthetic Marc was going after

After a couple of rounds of feedback of complicating and simplifying the design we landed on something we both liked .

I designed a total of 3 pages, the hero, the About us, and the Event page.

After the design was approved I set out to develop the site in Webflow focusing on building a CMS system that was easy to use and updated by Marc. Considering he will be hosting both In-person and Digital events, each has a set of information needs and requirements, I had to be very methodic and strategic when setting up the rules for this CMS.