Laura Castano
This is one of the coolest sites I've had the pleasure of working on.
The brief? Simple: Create a landing page for a Shopify plugin that lets users skip the typing and just call the store. On the other end, an AI bot handles everything—answering questions, making recommendations, dishing out discounts, and even sending payment links to seal the deal.
The Style
Bailey was clear—no generic AI vibes here. We wanted something fun, unique, and a bit nostalgic. So, I set off on a creative journey with two moodboards in hand.
One moodboard quickly stole the show. I drew inspiration from the roaring '20s when phone operators connected your calls. The vibe? Playful, energetic, and a little retro.
From there, we selected the perfect font pairing to match this throwback feel—something lively and spirited to complement the theme.
Dialing into the Research
I’m all about getting the lay of the land. So, I dialed into what similar services were doing—how they showcased their benefits and designed their CTAs. After picking out the best bits, I crafted a structure that balanced detail with decision-making power.
Ringing in the Design
With the structure set, it was time to ring in the design magic. For this site, I got to design custom assets for each feature, rekindling my love for collage. I spent hours dreaming up fun, quirky scenarios to bring each feature to life.
The result? A fully responsive site, built in Webflow, packed with cheeky interactions and a whole lot of character. Go check it out!