Secured exclusive video feature in The National (UAE's leading English daily) for Chef Maxence Barbot's special Dubai visit to Shangri-La Hotels, highlighting his signature rose-shaped dessert "La Fleur". Pitched the Valentine's pop-up at Shangri-La Dubai, resulting in a full recipe reveal, expert tips, and visuals of the intricate chocolate-mousse creation infused with moutai and chili depicting prowess in rapid outreach, tailored press kits and high value placements.
Impact: Drove buzz for limited-edition afternoon tea menu, positioning Shangri-La as a gourmet destination amid luxury hospitality trends.
Link to feature:
https://www.thenationalnews.com/lifestyle/food/2024/02/10/maxence-barbot-rose-dessert-recipe/