In-depth Interview Feature for IWC Schaffhausen

Secured in-depth interview feature in Esquire Middle East with F1 driver George Russell, spotlighting his long-term partnership with IWC Schaffhausen during the Azerbaijan Grand Prix buzz. Pitched Russell's insights on his favorite IWC watches—like the Aqua Ingenieur, Top Gun Ceratanium, and Performance Chronograph—highlighting craftsmanship akin to Formula One precision. Impact: Amplified IWC's luxury positioning through Russell's personal stories, from Brad Pitt inspirations to factory visits in Schaffhausen, driving brand affinity among affluent motorsport and style audiences. Leveraged timely F1 news, tailored pitches, and celebrity profiling for premium men's lifestyle placement—part of 23M AED coverage portfolio. Link to feature: https://www.esquireme.com/gear/cars/george-russell-as-an-englishman-you-feel-quite-patriotic-when-watching-james-bond