Influencer Marketing for a healthy nutrition brand

Ekaterina Iakovleva

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Project Manager

Influencer

Community Manager

Instagram

Microsoft Excel

Sprout Social

TikTok

YouTube

Overview 🔎
What I did:
Led influencer acquisition and info support at Instagram, TikTok, YouTube according to target audience
Generated ideas, creative scenarios (1-2-3 steps and warm-ups) and briefs for bloggers, negotiating with them, arranging terms of cooperation, publication control, post-analytics preparation
Developed concepts for advertising integrations
Developed and tested hypotheses to improve the quality of advertising integrations and interactions.
Problem & Solution 🤝
At the highest level, what problem did you solve, and who did you solve it for?
Goals/Requirements: Add some goals or requirements that helped get this project to the finish line. • To generate sales through work with influencers/affiliates - $8,000 a month • To sign in at least 30 affiliates for the program • To have 50 publications a month with influencers
I attracted some influencers and affiliates from TikTok, Instagram and Youtube. Have participated in creating the selling scenario for the content and gave recommendation to bloggers on the content.
Results 🎁
1. I earned $18,000 for a company a month with the activation of the influencers
2. Signed in more than 200 influencers and affiliates per month
3. Had more than 80 publications a month on average
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Posted Nov 5, 2022

Researched and collaborated with niche relevant Influencers from the USA/Europe to boost sales, I managed complete A-Z Campaign.

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Tags

Project Manager

Influencer

Community Manager

Instagram

Microsoft Excel

Sprout Social

TikTok

YouTube

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