Influencer Marketing for a healthy nutrition brand

Overview 🔎

What I did:

Led influencer acquisition and info support at Instagram, TikTok, YouTube according to target audience

Generated ideas, creative scenarios (1-2-3 steps and warm-ups) and briefs for bloggers, negotiating with them, arranging terms of cooperation, publication control, post-analytics preparation

Developed concepts for advertising integrations

Developed and tested hypotheses to improve the quality of advertising integrations and interactions.

Problem & Solution 🤝

At the highest level, what problem did you solve, and who did you solve it for?

Goals/Requirements: Add some goals or requirements that helped get this project to the finish line. • To generate sales through work with influencers/affiliates - $8,000 a month • To sign in at least 30 affiliates for the program • To have 50 publications a month with influencers

I attracted some influencers and affiliates from TikTok, Instagram and Youtube. Have participated in creating the selling scenario for the content and gave recommendation to bloggers on the content.

Results 🎁

1. I earned $18,000 for a company a month with the activation of the influencers

2. Signed in more than 200 influencers and affiliates per month

3. Had more than 80 publications a month on average