Influencer marketing for hair care brand

◽️About the company

TRESemmé:

Professional-quality hair products

Official Partner of New York Fashion Week

Work on the coolest shows under the guidance of the star stylist of the sisters Kardashian and Ashley Graham

◽️Goals:

Organize a large-scale seeding among opinion leaders to introduce the audience to a new brand on the Russian market in the field of beauty.

Get orders with promo codes - at least 5k within 1 month (testing the link to marketplaces)

Assist the brand that enters to the new market and create brand awareness.

We selected 10 bloggers from the Beauty, Celebrity and Fashion category, as well as posting on the Instagram platform and the Youtube channel.

◽️Process:

Each influencer made at least 2 publications about the brand (Instagram+YouTube platforms) to talk about different lines of brand + fix in the minds of subscribers that the influencer uses this brand himself, and speaks about it more than once, thereby increasing loyalty and reminds about the brand itself; held a competitive mechanics (cooperation format: photo post + series of stories + live broadcast), and to

to heat up the interest of the audience, they promised to personally introduce the winner to the blogger: at the event, the winner personally received a gift from the blogger (plus, the winners took pictures with their favorite blogger and posted the publication and information about the event in their feed);

To reinforce the idea that the brand is “stylish” and to prove that stylists at NYFW really use it, we asked Russian-speaking bloggers who live in America to visit the NYFW, make publications and shoot stories - as proof that the brand is really used by cool stylists. Plus, the bloggers themselves know the brand and use it.

🔥Results:

20,000 orders with the influencer's discount codes

30 publications in popular digital media

20 publications in influencers' accounts