Influencer Marketing for Pharma company

OTC Pharm is the largest company in the CIS pharmaceutical market in terms of sales. The campaign was created for 5 different products of the company with different target audiences.

Timeline: for 3 months Budget: 5 mln rubles

OTC needed to find ways to increase their social media presence, so they could run marketing campaigns and potentially increase brand awareness. We analyzed and did a detailed research which allowed us to run Influencer marketing campaigns to increase their brand awareness by collaborating with niche relevant Influencers from Russia to promote their products.

I've selected 25 influencers from 200k followers in Instagram. Format-photo-post integration with a story about why they started using it, what was the effect and what benefits they experienced.

🔥 Results:

Coverage plan overfulfilled by 93%

ER was overfulfilled by 40%

14 rub per lead (for pharma is great)

20k orders using discount code