Corporate Couture | Brand Identity

As Creative Manager of their team, I was tasked to help direct a company–wide rebrand of all visual assets including brand guidelines, social media accounts, presentation slides, and online website landing pages, webpage content and copywrite. Prior, the company had no solid visual foundation and lacked expression of the company's personality. The new brand identity accurately represents the company's minimalist, bold, and personal touch with focus on company culture and values.

Although a company of women, my team wanted to stray away from a strong feminine appeal without appearing too corporate. Our CEO was seeking for a new color palette and logo that would be classic and timeless. Starting with our brand colors: black, white, and an accent color, chartreuse, we were able to build an improved company image that is consistent across all platforms. My responsibilities include graphic design, website design, and photography content.

Former landing page lacked images to show company's services and was too static. The New landing page features gift box sets that clearly showcases samples of company's portfolio with a captivating slogan.

Photographed and edited new images to update gallery displays. New products are shot in various dynamic views and layout to appear more interesting to the eye.

The revised team page accurately expresses the company's diverse and collaborative working environment instead of static studio photos which lacked personal expression.

Former Google slides presentations were inconsistent in design within the internal team. To build credibility with our clients, I created template slides and instructions for all team members to use so that our brand guidelines were followed across all boards. After collecting data and feedback, the new deck introduces the company mission and services, as well as different layouts for the account coordinators or sales team to present their products and pricing. Overall, the decks were improved to give clients an elevated experience while pitching our product ideas and answering common questions.

I collaborated with my internal team to design lookbooks that combined popular or trendy products for potential clients to quickly browse for ideas. This served to save time and make the brainstorming process more efficient between our sales coordinators and customers. Upon feedback on common product themes, I then designed two more lookbooks directed towards sustainability and holidays.

General Lookbook: https://online.fliphtml5.com/wlxjh/urnb/

Sustainability Lookbook: https://online.fliphtml5.com/wlxjh/vzlf/?1635194502150#p=1

Holiday Lookbook: https://online.fliphtml5.com/wlxjh/bevj/#p=2

Corporate Website is available here: https://corp-couture.com/