Holiday box packaging design to celebrate YouTube's new Stream and Shop feature. YouTube is launching a new way for viewers to connect with their favorite creators through live shopping. This feature will allow viewers to shop products while streaming. To celebrate, YouTube is sending famous creators gift sets filled with their favorite items.

I explored a few interior and exterior design concepts for the gift set's mailer box. Using their existing campaign design patterns, I included additional graphics to represent the new shop and stream feature.

Challenges

The main challenge I faced was to create an interior design which listed the benefits of live shopping found through research. Ultimately, the client decided to move the facts from the box interior design onto tags that are attached to the gift set items. The rest of the packaging tape and tags are made to cohesively match the box design by reformatting existing designs.