NOVA is a concept AI-powered SaaS workspace designed to help creative teams move from ideas to execution in one connected environment.

I designed the product experience around a simple challenge: how can an AI platform feel powerful without feeling complicated?

The result is a dark, focused interface combining project management, AI-assisted campaign creation and performance analytics into a consistent product ecosystem. I also developed motion sequences for the interface, turning the static product screens into a more engaging demonstration of how NOVA could behave as a real SaaS product.

AI products can quickly become overwhelming when every feature competes for attention.

For NOVA, I wanted the experience to communicate intelligence and capability while still feeling approachable. The interface needed clear hierarchy, reusable components and enough visual personality to distinguish the product without distracting users from their work.

The system was therefore built around three core experiences:

Each screen represents a different stage of the user's workflow while remaining part of the same visual system.

The Command Center was designed as NOVA's central workspace, giving users an immediate overview of active projects, campaign progress, performance and recent activity.

Instead of filling the dashboard with unnecessary information, I used a modular card system and strong hierarchy to make important information scannable within seconds.

Project progress, collaborators and campaign metrics are surfaced directly on the dashboard, while NOVA's AI input remains prominent at the top of the experience.

Design focus: Dashboard UX • Information hierarchy • Modular UI • SaaS product design

AI Studio explores how generative AI could become part of the user's actual workflow rather than existing as a separate chatbot.

Users can enter a campaign idea, choose the type of output they need and generate multiple creative directions from one workspace.

I designed the generated concepts as individual visual cards so users can quickly compare directions such as product campaigns, social concepts, storytelling and brand ideas without losing context.

The goal was to make interacting with AI feel visual, deliberate and integrated into the product.

Design focus: AI UX • Interaction design • Creative tooling • Product UI

After designing the NOVA SaaS interface, I brought the product experience into Jitter to explore how motion could make the platform feel more intuitive and alive. I created a multi-scene product animation using individually timed UI transitions, staggered content reveals, animated dashboard elements and smooth transitions between the core workspace, AI Studio and analytics experience.

Rather than treating the interface as one animated composition, individual elements were sequenced independently to create a more natural product walkthrough while maintaining the visual hierarchy of the original UI.

A polished SaaS experience isn't only about how individual screens look. It is also about how the interface communicates hierarchy, state and progression through movement.

I created a motion system for NOVA that introduces interface elements progressively rather than animating the entire dashboard as one object.

Headings, controls, cards, navigation elements and content sections use staggered entrances, masking, subtle movement and easing to establish hierarchy while keeping the experience restrained.

This allowed the final animation to feel like a functioning digital product rather than a static UI mockup being moved around the screen.

Tools: Figma • Jitter • UI Motion • Prototyping

The analytics experience brings campaign performance into a focused dashboard built around the metrics that matter most.

Reach, engagement and conversion are surfaced first, followed by performance trends, campaign goals and top-performing content.

Instead of treating analytics as a collection of disconnected charts, I designed the screen as a visual narrative: current performance → historical trend → progress toward goal → content driving the results.

The result is a data-heavy interface that still feels calm, structured and easy to navigate.

Design focus: Data visualization • Analytics UX • Dashboard design • Information architecture

Rather than designing each interface independently, NOVA uses a shared visual language across navigation, cards, buttons, inputs, typography, status indicators and data visualization.

Purple acts as the primary interaction accent against a near-black interface, while restrained borders and layered surfaces establish hierarchy without relying heavily on shadows.

This creates consistency across very different workflows while leaving room for the product to expand.

NOVA became an exploration of the full product experience rather than simply a collection of dashboard screens.

The project brought together SaaS product design, AI interaction patterns, dashboard UX, analytics, responsive interface thinking and product motion into one cohesive system.

Most importantly, the interface was designed around how someone could realistically use the product: beginning with their workspace, moving into AI-assisted creation and finishing with measurable campaign performance.