Airdible - Logo, Branding, Website design

Airdible Grandeur is a local Nigerian food service brand, focused on preparing and delivering nutrient-rich local delicacies to a relatively "busy" section of the Lagos state population. Airdible will grow into a full service food company, to cater for a broader spectrum of people, with a fine amount of charity to support and give back to the less-privileged community.

Airdible was initiated by me, and as part of the goal to reach its first set of clients, the need for a small landing page arose.

Objective:

To design a simple logo that is capable of creating a unique brand identity for Airdible

Approach:

I initially tried different types of logo concepts, and even though I had it in mind to do something as simple as possible, there still wasn't much luck until I decided to go with a wordmark approach.

Here, I simply wrote out the name 'airdible', tweaked the letters and bit, then created a simple icon that represents a pair of Chopsticks to compliment the food concept.

The colors:

My goal was to create a small pallet of few mid-toned colors to represent the brand. Ideally, one would think that a food brand would have very vibrant colors and lots of food images. I wasn't creating a restaurant. Maybe it starts as that today, but I wanted every bit of the decisions to fall in accordance to the long-term goals, hence the reason why you see these two colors everywhere!

The landing page:

After many iterations, I finally arrived at a page that does not show any food. I guess that my goal to make Airdible beyond a restaurant drove me towards a design approach that does not limit it in any way. I'm not sure

Social media posts concepts:

I created a few designs for how I'd like the social media (particularly Instagram) posts to look. The idea was to have a set of designs that can function as templates for different categories of posts.