Gyllenhus | Brand Identity & Product Design

Gyllenhus is a Stockholm-based precious-metals trader. The project brought brand identity, product design and customer experience together: how the business presented itself, how people bought precious metals and how the team maintained the marketplace. At EETER, I led the design and contributed hands-on across these areas, from initial concepts through implementation and release.

The identity drew on the heritage of metals trading and local references, including Stockholm Stadshus. Typography, colour, imagery and interface components gave Gyllenhus a distinctive character suited to its business, carried consistently across the brand and marketplace.

Its established customers included older buyers accustomed to the particular conventions of online metals trading. Modernising the platform meant understanding which familiar details helped them feel confident, alongside the areas where navigation, accessibility and purchasing could improve.

The work connected the customer experience with the systems behind it: business and retail purchasing, different order paths, product classifications, onboarding and administration. Information was organised so people could work through complex choices in manageable steps. A consistent approach to product photography and a repeatable production process gave the catalogue a visual standard that could accommodate new products.

Tanel August Lind – Design Direction

Sander M. – Identity

Hannes Dvorjanski – UI/UX

Oscar Kallao – UI/UX

Toomas Tikenberg – Photography

Triin A. – Photography

Creatim – Development https://www.ta-lind.com/gyllenhus/