Art & About Sydney

Art & About puts temporary art into Sydney’s public spaces. The programme changes through the year, so the identity had to give each event its own character while still making the whole thing recognisable.

At Alphabet, we built on the existing mark and made a system that could flex with different artworks, images and tones. Language and circular forms became the two main tools.

The words did more than label things. They asked questions, introduced ideas and invited people in. Circles framed photographs, made patterns and helped organise content as the programme moved on.

It gave the team a small kit of parts they could reuse as new events arrived, with enough continuity to hold the programme together. I worked on the design and motion with Tim Kliendienst.

Tanel August Lind – Design, Motion

Tim Kliendienst – Design Made at alphabetstudio.co https://www.ta-lind.com/artabout