Scott Carver
Tanel August Lind
Scott Carver wanted a clearer way to explain its thinking to clients, staff and people it hoped to work with. We built the identity around the equals sign: a simple device for connecting words, numbers, symbols and images.
Most of the system was black and white, which suited the practice’s direct, text-led way of communicating. Colour appeared sparingly, like punctuation. A flexible grid kept very different projects and formats feeling related.
The architects and designers could use the system themselves to present projects and explain their thinking. At Alphabet, I worked on the design and motion. The identity stayed in use until the practice became Studio.SC in 2024.
Credits
Tanel August Lind – Design, Motion
Tim Kliendienst – Design
Penny Bowring – Strategy
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Posted Apr 1, 2025
At Alphabet, I worked on Scott Carver’s identity and motion system, built around an equals sign and a direct, adaptable visual language.
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Timeline
Jan 1, 2015 - Jan 2, 2015
Clients
Scott Carver
