Instagram Management for a D2C Skincare Brand

I managed the full Instagram presence for a direct-to-consumer skincare brand, handling everything from content strategy to daily community engagement.

The founder knew Instagram was critical for the brand but didn't have the bandwidth to stay consistent. I took over the entire workflow so they could focus on product and operations.

Built a monthly content calendar organized by themed post categories: product highlights, UGC reposts, educational carousels, and behind-the-scenes content

Wrote captions with clear CTAs tailored to the brand's voice and audience

Sourced and curated user-generated content from customers and micro-influencers

Coordinated with the brand's graphic designer on visual assets, ensuring every post matched brand guidelines

Scheduled and published posts using the native Instagram scheduler

Monitored DMs and comments daily, responding to customer questions and flagging anything that needed the founder's attention

Grew the account to 5,000 followers through consistent, quality content

Maintained a 4-5 post per week cadence over the engagement

Built a repeatable content mix that steadily improved engagement over time

Reduced the founder's time spent on social media from several hours per week to near zero

Google Sheets for the content calendar. Notion for the brand style guide and content bank. Slack for async communication with the designer and founder. Canva for light graphic edits when needed.