Visual Identity Design for Aoki.

Visual Identity Design for Aoki. Aoki Pastry Shop is a modern pastry brand inspired by Japanese simplicity, softness, and craft. The shop offers fresh pastries, baked goods, seasonal desserts, and takeaway treats in a calm and welcoming space.

The visual identity concept features a custom wordmark that represents the various layers involved in baking cookies, as well as their premium and authentic taste. The warm and vibrant color palette is inspired by the ingredients and baking process, complemented by minimalist yet elegant graphic motifs.