Visual Identity Design for Aoki. Aoki Pastry Shop is a modern pastry brand inspired by Japanese simplicity, softness, and craft. The shop offers fresh pastries, baked goods, seasonal desserts, and takeaway treats in a calm and welcoming space.
The visual identity concept features a custom wordmark that represents the various layers involved in baking cookies, as well as their premium and authentic taste. The warm and vibrant color palette is inspired by the ingredients and baking process, complemented by minimalist yet elegant graphic motifs.
Recently designed a visual identity for BKR Brothers. BKR Brothers is a podcast that was formed in 2019 and presents various topics from a personal perspective using conversational language wrapped in a ‘hanging out together’ atmosphere to create closeness with listeners. A new, bold, and bright visual identity that represents BKR's distinctive style of discussing random everyday stories in a casual and enjoyable way.
I am delighted to share my final college project, designing a visual identity for a long-established insurance company, bringing a fresh, dynamic and vibrant new look.
See the full case study here:
https://www.behance.net/gallery/243572759/Bupa-Rebranding