Fiamma Visual Identity Design by Sandi HidayatFiamma Visual Identity Design by Sandi Hidayat

Fiamma Visual Identity Design

Sandi Hidayat

Sandi Hidayat

Fiamma Visual Identity

Pizza is more than just a dish. It is a gateway to tradition, inviting food lovers into a culture that has been carefully preserved for centuries. Fiamma, derived from the Italian word for fire, introduces the authenticity of Italian pizza, particularly the Neapolitan tradition, through a time-honored baking process and an unwavering passion in every single serving.
Fiamma does not aspire to be another fast food pizza chain. In order to honor and preserve that tradition, a new visual identity was built around the concept "Dalla fiamma, nasce il sapore" — from the flame, flavor is born. The system originates from a wordmark inspired by the iconic shop signs of Italy, which then evolves into a flexible and cohesive visual system.
The design system crafted for Fiamma is strategically crafted to stand out, anchored by a punchy color palette drawn from the ingredients of pizza itself, paired with representative patterns that speak to the brand's roots. Taken as a whole, the personality that emerges is one of simplicity, warmth, and an open, welcoming spirit.
Year : 2026
Fiamma Logo Animation
Fiamma Pattern
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Posted Mar 29, 2026

Created a visual identity for Fiamma, reflecting Italian pizza traditions.