Pizza is more than just a dish. It is a gateway to tradition, inviting food lovers into a culture that has been carefully preserved for centuries. Fiamma, derived from the Italian word for fire, introduces the authenticity of Italian pizza, particularly the Neapolitan tradition, through a time-honored baking process and an unwavering passion in every single serving.

Fiamma does not aspire to be another fast food pizza chain. In order to honor and preserve that tradition, a new visual identity was built around the concept "Dalla fiamma, nasce il sapore" — from the flame, flavor is born. The system originates from a wordmark inspired by the iconic shop signs of Italy, which then evolves into a flexible and cohesive visual system.

The design system crafted for Fiamma is strategically crafted to stand out, anchored by a punchy color palette drawn from the ingredients of pizza itself, paired with representative patterns that speak to the brand's roots. Taken as a whole, the personality that emerges is one of simplicity, warmth, and an open, welcoming spirit.

Year : 2026