Sincho | Brand & Product Design

A mexican coffee brand with two main products: Cold Brew Coffee & Ground Coffee ☕️. The main purpose of this project was to redesign the visual identity of the brand which was achieved with the branding and the packaging design phase.

The name of the brand comes from a slang spanish term that means yes, of course, absolutely. The concept the brand wants to convey is a fun, flashy and colorful experience for a young market 💥🤘🏽🎨.

These are the branding results for the logo, secondary logo and symbol which are inspired on a coffee been and a leaf that follows an organic typography which seeks to communicate one of the brand goals: take care of the environment 🍃☕️🎨.

For the second and final phase of the project the label and packaging was designed for three different products:

Ready to drink Cold Brew.

Ground Coffee Bag.

Cold Brew Concentrate.

Packaging complements where designed: a sealing sticker for all the beverages & a pattern for Duck Tape to close the shipping boxes.

Finally, some animated content was created for the launch of the new brand's design 🔥.

A complete brand redesign that seeks to introduce a cool beverage for cool people. This was reached with an organic and simple design style that seeks to convey the fun and flashy essence of the brand through the use of colors 🎨.

Finally, happy owners in love with the new image of their product and who are now in the process of making this work tangible so they can take it to the market 💥.

Interested in seeing your brand worked in this way?

Contact me here 👋🏻