Karoma | Concept and Packaging Design

The goal was to develop a concept, visual identity and packaging of the products, that would communicate the elegance and minimalist the client wanted to transmit 🖤.

The starting point was the logo that the client already had and based on the ideas she wanted to convey, everything else was created and designed, from which Karoma was born 💫 .

This phase is what gave meaning to Karoma. The brand concept is crucial since this is what will give a path to follow so that everything can communicate the essence of the brand.

Therefore interiorism styles was the chosen concept, which will serve for the following brand attributes:

Name of each candle scent.

Color palette.

Packaging style.

Name of each candle scent.

The next step was to associate the ingredients/notes of each aroma with an interior design style, taking into account that they were related in the vibe that identifies each of them. The result was a name and an identity color for each aroma.

Aroma = Interiorism Style = Color ➡️ Lavender = Provence = Lila.

The next step was to design the label and package for five different aromas for the following products:

17 oz candle.

8.5 oz candle.

Candle Set (three 3.5 oz candles)

Diffuser.

The outcome was a minimalistic brand inspired by interiorism styles, a content client and happy customers who now enjoys the experience transmitted by their Karoma product.

💥 Interested in seeing your brand worked in this way? Contact me here 💥

Karoma's Instagram account: @karoma.velas