The owner of the business approached looking to turn her business around by redesigning the image in order to achieve a more defined identity. The goal was to create a modern design with a vintage and classic touch... which resulted in a designed inspired by the Mid-Century trend 🤩💙.

Achieved through a classical and elegant typographic design.

Take a look to a part of the sketching process that's behind the final outcome!

One of the elements that build up branding is the proposal of the fonts that go with the brand's image. The chosen font comes with 3 different styles that can easily be used by the client once he keeps creating content for social media.

The color palette follows a pastel scheme, looking to show that 60's iconic and classical trend through color combinations.

The symbol was created by merging the color palette, creating that color layering effect also used in vintage trends which gave the brand a colorful touch without loosing the classical feeling.

A clean and minimalistic design with a touch of color.

A brand design where vintage meets modern . This gave the client the confidence to embrace his business and strive for big and successful things 🤩.

✨ Let's Collaborate, click here ✨

A Baño Maria's Instagram Account: @abanomaria